Dec 07, 2025  
2024-2025 Graduate Catalog 
    
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2024-2025 Graduate Catalog [ARCHIVED CATALOG]

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MSBA 5600 - Marketing and Brand Management Strategies

Credit Hours: 3

The course will introduce marketing research and consumer behavior to the students. Topics such as product policy, pricing, promotion and distribution will be discussed. Case studies will be used to apply the concepts of marketing in the class. Offered in Fall only. 


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