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May 25, 2026
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MKTG 3500 - New Product Decisions
Credit Hours: 3
This course is designed to introduce students to the issues, strategies, and approaches related to developing, evaluating, and introducing new products (goods and services). Among the topics covered are; identifying and evaluating market opportunities, assessing the values of products to potential customers, forecasting market demand, and preparing new product launch strategies and plans.
Prerequisite(s): BSBA 2204
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