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May 25, 2026
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MKTG 3340 - Marketing Research
Credit Hours: 3
This course is designed to introduce students to the nature and scope of market research and its role in designing and implementing successful market programs. Among the topics covered are the market research process, research design, data collection and analysis. Basic and advanced statistics techniques will be discussed in detail, with emphasis on explaining the procedures, interpreting the results and uncovering the managerial implications.
Prerequisite(s): BSBA 3310 , BSBA 2204
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