Jul 14, 2024  
2023-2024 Undergraduate Catalog 
2023-2024 Undergraduate Catalog

Business Administration, Marketing Concentration, B.S.

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The Bachelors of Science in Business Administration - Marketing Concentration is designed to develop graduates who possess a strong foundation for many career choices, by offering courses in marketing management, advertising, salesmanship, marketing research, consumer behavior, and supply chain management and new product decisions. The program integrates the marketing training with other relevant disciplines (accounting, management, finance, and economics) to assure that students have the combination of skills that meet management requirements for today’s marketing activities. Students completing the B.S. in Business Administration with a concentration in marketing will be able to compete with graduates of most colleges and universities for positions as account supervisors, creative directors, advertising and sales managers, circulation managers, fundraising consultants, marketing directors, marketing program managers, brand managers and product managers.

Degree Requirements

Core Curriculum (30-33 Credit Hours)

For details on the required courses, refer to the Core Curriculum   program. 

Business Core Courses (48 Credit Hours)

Marketing Concentration (6 Credit Hours)

Required Courses

Concentration Electives (12 Credit Hours)

Select 4 courses below

Free Electives (21-24 Credit Hours)

Students must complete 24 credit hours of electives to complete degree requirements.

Degree Total = 120 Credit Hours

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