Feb 03, 2025

2019-2020 Undergraduate Catalog

2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

Business Administration, Marketing Concentration, B.S.

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The Marketing program is designed to develop graduates who possess a strong foundation for many career choices, by offering courses in marketing management, advertising, salesmanship, marketing research, consumer behavior, and supply chain management and new product decisions. The program integrates the marketing training with other relevant disciplines (accounting, management, finance, and economics) to assure that students have the combination of skills that meet management requirements for today’s marketing activities. Students completing the B.S. in Business Administration with a concentration in marketing will be able to compete with graduates of most colleges and universities for positions as account supervisors, creative directors, advertising and sales managers, circulation managers, fundraising consultants, marketing directors, marketing program managers, brand managers and product managers.

BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATION: MARKETING: 120 SEM. HRS.
Business Core: 45 SEM. HRS.
Marketing Curriculum (see below): 18 SEM. HRS.
General Studies Requirements: 33 SEM. HRS.
Free Electives: 24 SEM. HRS.

Business Administration

The Bachelors of Science in Business Administration degree provides the graduate with skills and knowledge for employment in a wide variety of contemporary organizations and/or for further study in their field of concentration. Students may choose an area of concentration from Finance, Business, Management, or Marketing

In addition to their concentration curricula, Business Administration students must complete the business core which provides students with knowledge across several functional areas.

Students augment their Business Administration curriculum through completion of the general studies outcomes by taking courses approved to meet each of the outcomes. Though several business core courses enable a student to also meet some of the outcomes, students may choose courses of interest to them in completing the remaining outcomes.

Business Core (45 Credit Hours)

* Students planning to enter a graduate program in business are strongly encouraged to take MATH 1190 (Calculus I) in lieu of MATH 1530 . MATH 1530 also fulfills a general studies requirement.

BSBA 2201 - Principles of Accounting I Credit Hours: 3
BSBA 2202 - Principles of Accounting II Credit Hours: 3
BISM 2200 - Business Information Tools Credit Hours: 3
BISM 2800 - Corporate Communications and Technology Credit Hours: 3
BISM 3200 - Management Information Systems Credit Hours: 3
BSBA 3306 - Business Law I Credit Hours: 3
BSBA 3310 - Business and Economic Statistics. Credit Hours: 3
BSBA 3320 - International Business Credit Hours: 3
BSBA 4415 - Strategic Management and Policy Credit Hours: 3
BSBA 4420 - Business Ethics and Corporate Accountability Credit Hours: 3
BSBA 2211 - Principles of Macroeconomics Credit Hours: 3
BSBA 2212 - Principles of Microeconomics Credit Hours: 3
BSBA 2221 - Introduction to Financial Management Credit Hours: 3
BSBA 2209 - Principles of Management Credit Hours: 3
BSBA 2204 - Principles of Marketing Credit Hours: 3
MATH 1530 - College Algebra Credit Hours: 3 *
OR
Higher Math

General Studies Requirements:

* Any course(s) marked with an asterisk (*) above are recommended to complement the program curriculum; however, students may select any other courses from the approved General Studies list.

Outcome 1 - Critical Analysis:

BISM 2200 - Business Information Tools Credit Hours: 3 (Satisfied in Major)

Outcome 2 - Quantitative Literacy:

(Satisfied in Major)

MATH 1530 - College Algebra Credit Hours: 3
OR
MATH 1430 - College Algebra with Support Credit Hours: 4
OR
Higher (3)

Outcome 3 - Written Communication:

ENGL 1101 - Written English I Credit Hours: 3-4 (3 Credits Required) (Institutional Requirement)

Outcome 4 - Teamwork:

BSBA 2209 - Principles of Management Credit Hours: 3 (Satisfied in Major)

Outcome 5 - Information Literacy:

ENGL 1102 - Written English II Credit Hours: 3 (Institutional Requirement)

Outcome 6 - Technology Literacy:

BISM 1200 - Introduction to Computing Credit Hours: 3

Outcome 7 - Oral Communication:

COMM 2202 - Introduction to Communication in the World of Work Credit Hours: 3 * (preferred)
OR
COMM 2200 - Introduction to Human Communication Credit Hours: 3 *
OR
COMM 2201 - Introduction to Group Discussion Credit Hours: 3 *

Outcome 8 - Citizenship:

Any Course Listed in Outcome 8 (3)

Outcome 9 - Ethics:

BSBA 4420 - Business Ethics and Corporate Accountability Credit Hours: 3 (Satisfied in Major)

Outcome 10 - Health:

Any Course Listed in Outcome 10 (2)

Outcome 11- Interdisciplinary:

Any Course Listed in Outcome 11 (3)

Outcome 12 - Arts:

Any Course Listed in Outcome 12 (3)

Outcome 13 - Humanities:

Any Course Listed in Outcome 13 (3)

Outcome 14 - Social Sciences:

BSBA 2211 - Principles of Macroeconomics Credit Hours: 3 (Satisfied in Major)

Outcome 15 - Natural Science:

Any Course Listed in Outcome 15 (4)

Outcome 16 - Cultural Awareness:

BSBA 3320 - International Business Credit Hours: 3 (Satisfied in Major)

Additional General Studies Hours:

BISM 2800 - Corporate Communications and Technology Credit Hours: 3 (WIC - Satisfied in Major)

Marketing Curriculum (18 Credit Hours)

Required Courses (6 Credit Hours)

MKTG 3340 - Marketing Research Credit Hours: 3
MKTG 4450 - Marketing Management Credit Hours: 3

Electives (12 Credit Hours)

(Select 12 out of 16 hours)

MKTG 3400 - Selling and Sales Management Credit Hours: 3
MKTG 3305 - Supply Chain Management Credit Hours: 3
MKTG 3310 - Consumer Behavior Credit Hours: 3
MKTG 3320 - Advertising and Sales Promotion Credit Hours: 3
MKTG 3500 - New Product Decisions Credit Hours: 3

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