Dec 08, 2025  
2025-2026 Graduate Catalog 
    
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2025-2026 Graduate Catalog
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MSBA 5600 - Marketing and Brand Management Strategies

Credit Hours: 3

The course will introduce marketing research and consumer behavior to the students. Topics such as product policy, pricing, promotion and distribution will be discussed. Case studies will be used to apply the concepts of marketing in the class. Offered in Fall only. 


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